Drive Loyalty Revenue, Profits at the Point-of-Sale

Summary:

Taco Mac opened its doors in 1979 since it has opened they have realized that they are going to need a loyalty program service. In recent years loyalty programs have helped offer great branding recognition and customer retention. After opening they came up with the idea of the passport club. Which was a loyalty program following the success of that the managers knew they needed a card based program to keep track of all its members. They were using the Radiant POS system.

With the integration of Aloha Loyalty with Taco Mac’s existing Radiant POS system has helped the loyalty program achieve success. Three pieces of advice on the importance of leveraging the POS to drive loyalty revenue and profits include:  integrate the loyalty programs across multiple locations. Utilize your point of sales data to bring your loyalty program online. Let the POS system help you learn your customer.

One thing that is great about the integration of these systems is that Taco Mac also uses its database of member information collected on the POS to alert members of new beers and limited-time offers at specific locations. These campaigns have proven to drive increased traffic to Taco Mac restaurants.

Reflection:

I think the integration of these systems is an amazing and profitable way to boost sales revenue at any restaurant or bar. Looking to see what provides your customer with complete satisfaction is an outstanding way to target your market customer. By using this integrated system you can add a whole additional way to market for your bar or restaurant.

These loyalty programs have a way with people they feel valued and that they are being treated better than the rest of the people in your place. It is a way to build rapport or your business and repeat business and get more foot traffic in the door.

Not only that I think that since our world is in the technology era and everything we do is to focuses on whether we can check out a website before we visit a location or even print off drink coupons. Along with the mobile alerts you, that intrigue a customer to stop by tonight after work just because you may be offering a special on his favorite draft.

Aside from helping you know your customer this integrated system can also help you know what to order for your location what is popular and what is not. This system can be a great tool for your business to succeed to its full potential.            

http://hospitalitytechnology.edgl.com:80/top-stories/Drive-Loyalty-Revenue,-Profits-at-the-Point-of-Sale71971