Sunday, February 20, 2011

Ipads Replacing Restaurant Menu, Staff


By Bruce Horovitz, USA Today
Summary:
This article is about a new food chain: Stacked and how they will be implementing there 3 new restaurants in California all equip with Ipads for their 60 table tops. Using these ipads customers will be able to design and order their meal right on the spot. They will not only be able to design their meal from the ipad they will also be able to order from it too. 

The co-founder of stacked said that they came up with the idea of ordering from your table before the ipad came out. The ipad just confirmed their decision to do it.
There are a few restaurants that have started to use the ipads and have seen a positive outcome. 

In Bone’s restaurant in Atlanta they have used ipads for the selection of their wines and the co-owner Richard Lewis has seen a 20% increase in wine sales. 

In past surveys that made by the national restaurant association has found that younger people between the ages of 18-34 tend to go restaurants that favor high tech gear.
The owners went into detail how they would be mounted to the tables so that they were out of the way and not susceptible to theft.

Reflection:
I think that this is such a cool idea.  I think with the technology era that we are in it is important to incorporate technology in our day-to-day experiences when we are out. I definitely think that Stacked is ahead of the crowd for becoming a trendy restaurant. I also think that these ipads and the concept will become very big in a short period of time. There are many reasons why I think that having Ipads as your menu is cost effective and efficient. I think that it eliminates the cost of having to print a menu all together.  You will also be able to change the menu with the seasons and it will not cost a lot.  Having the ipad eliminates mistakes that might have been made with a waiter.  Not only are your guests able to order on these ipads they would be able to have gaming apps that they could play with there table so that waiting for their food does not seem as long as a wait and it is enjoyable. I am so excited to see what restaurants around Florida try a concept like this, but with the average age so old I don’t know how lucky we will be.

Hospitality Technology Trends Website
http://www.usatoday.com/money/industries/food/2011-02-16-ipadcafe16_ST_N.htm

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